Glossary
A series of messages sent automatically over time to nurture a contact toward a goal.
A drip campaign is a pre-planned sequence of messages delivered on a schedule or based on user behaviour. Instead of one blast, the contact receives a steady 'drip' of relevant touches over days or weeks.
Drips are used to onboard new customers, nurture leads, recover carts, and re-engage lapsed users. Each message builds on the last, gradually moving the recipient toward a purchase or action.
The strength of a drip is timing and relevance — the right message arrives at the right stage, automatically, for every contact.
Drip campaigns nurture leads consistently over time without manual sending, lifting conversion from contacts who aren't ready yet.
Defuser AI builds drip campaigns on WhatsApp using Marketing message templates and timed flows — see WhatsApp marketing.
A series of messages sent automatically over time to nurture a contact toward a goal.
Drip campaigns nurture leads consistently over time without manual sending, lifting conversion from contacts who aren't ready yet.
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