Glossary
Recommending complementary products that pair well with what a customer is buying.
Cross-selling is suggesting additional, related products alongside a customer's main purchase — for example offering a case with a phone, or socks with shoes. It increases basket size with items the buyer is likely to find useful.
Unlike upselling (a better version of the same thing), cross-selling adds different but complementary items. The recommendation should make obvious sense given what they're buying.
Chat is an ideal place to cross-sell because the suggestion can be offered conversationally and accepted in a tap.
Cross-selling lifts order value by adding complementary items customers genuinely want.
Defuser AI offers complementary products in checkout and post-purchase chat flows — see conversational commerce.
Recommending complementary products that pair well with what a customer is buying.
Cross-selling lifts order value by adding complementary items customers genuinely want.
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