Glossary
The practice of increasing the percentage of users who take a desired action.
Conversion rate optimization (CRO) is the systematic effort to raise the share of visitors or contacts who complete a goal — buying, subscribing, booking, or replying. It relies on testing, data, and removing friction from the journey.
CRO asks why people don't convert and fixes those barriers: unclear messaging, too many steps, slow responses, or lack of trust. Small improvements compound across all traffic.
Conversational channels boost CRO by answering objections in real time and shortening the path to action.
Improving conversion rate grows results from your existing traffic without spending more on acquisition.
Defuser AI lifts conversion by answering objections instantly and removing friction in chat — see conversational commerce.
The practice of increasing the percentage of users who take a desired action.
Improving conversion rate grows results from your existing traffic without spending more on acquisition.
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