Glossary
The decision stage where warm prospects are ready to buy and need a final push.
Bottom of funnel (BOFU) is the final stage before purchase, where prospects are evaluating and close to deciding. Messaging here is conversion-focused: offers, demos, comparisons, social proof, and removing last objections.
BOFU audiences are warm and high-intent, so even small, well-timed nudges — an abandoned-cart reminder, a limited offer, a quick answer to a final question — can tip them into buying.
This is where conversational automation shines, answering the deciding question instantly and closing the sale in chat.
BOFU prospects are closest to buying; a timely nudge here yields the highest conversion return.
Defuser AI closes warm prospects with instant answers and offers in chat — see conversational commerce.
The decision stage where warm prospects are ready to buy and need a final push.
BOFU prospects are closest to buying; a timely nudge here yields the highest conversion return.
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