Glossary
Keeping existing customers engaged and buying so they don't churn.
Customer retention is the set of efforts that keep existing customers loyal and active over time. It covers great service, relevant communication, loyalty incentives, and proactive engagement before customers drift away.
Retaining a customer is typically far cheaper than acquiring a new one, and loyal customers spend more and refer others. Retention directly drives customer lifetime value.
In chat, retention is powered by timely check-ins, replenishment reminders, exclusive offers, and consistently fast support.
Retaining customers is cheaper than acquiring new ones and compounds into higher lifetime value.
Defuser AI drives retention with replenishment reminders and loyalty broadcasts — see WhatsApp marketing.
Keeping existing customers engaged and buying so they don't churn.
Retaining customers is cheaper than acquiring new ones and compounds into higher lifetime value.
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