Glossary
A structured scheme that rewards customers for repeat purchases and engagement.
A loyalty program rewards customers for continuing to buy and engage — through points, tiers, perks, or exclusive offers. It gives customers a reason to keep choosing the brand over alternatives.
Beyond discounts, loyalty programs build emotional connection and gather valuable data on customer behaviour. They are a proven lever for retention and lifetime value.
Chat is an effective way to run a loyalty program: members can check points, redeem rewards, and receive exclusive offers conversationally.
Loyalty programs increase repeat purchases and lifetime value while deepening the customer relationship.
Defuser AI delivers loyalty offers and updates through chat broadcasts and flows — see WhatsApp marketing.
A structured scheme that rewards customers for repeat purchases and engagement.
Loyalty programs increase repeat purchases and lifetime value while deepening the customer relationship.
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