Glossary
Ads that open a chat conversation with a business instead of sending users to a website.
Click-to-chat ads are social or search ads whose call-to-action opens a direct conversation — on WhatsApp, Messenger, or Instagram — rather than a landing page. The user taps the ad and lands inside a chat, often with a pre-filled message.
This shortens the funnel dramatically: instead of filling a form on a website, the prospect is immediately in a two-way conversation where a bot or agent can qualify and convert them.
Click-to-chat ads pair naturally with automation, which greets every clicker instantly and captures them as a lead.
Routing ad clicks straight into chat captures leads in a conversation, converting far better than a static landing page.
Defuser AI greets click-to-chat ad traffic instantly and qualifies it automatically — see lead generation.
Ads that open a chat conversation with a business instead of sending users to a website.
Routing ad clicks straight into chat captures leads in a conversation, converting far better than a static landing page.
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