Glossary
Meta's rules governing what businesses may sell and how they may message on WhatsApp.
The WhatsApp Business Policy and Commerce Policy are Meta's rule sets that define acceptable business conduct and commerce on the platform. The Business Policy covers messaging behavior — opt-in, content, and prohibited practices — while the Commerce Policy lists products and services that may not be sold or promoted through WhatsApp.
Prohibited categories typically include items such as illegal products, regulated goods, and certain restricted services. Violating these policies can lead to template rejections, messaging restrictions, or account bans.
Staying within policy is foundational: even great automation fails if the underlying messaging or products break Meta's rules.
Policy violations can get templates rejected or numbers banned, so knowing the rules is the baseline for any WhatsApp program.
Defuser AI builds compliance into onboarding and template review so your messaging stays within policy on the WhatsApp Business API.
Meta's rules governing what businesses may sell and how they may message on WhatsApp.
Policy violations can get templates rejected or numbers banned, so knowing the rules is the baseline for any WhatsApp program.
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