Glossary
Meta's process confirming a company's legitimacy before it can fully use the WhatsApp Business Platform.
Business verification is the process where Meta confirms that a business is a real, legitimate entity by reviewing documentation such as business registration, address, and contact details submitted in Business Manager. It is a prerequisite for unlocking higher messaging limits and certain features on the WhatsApp Business Platform.
Verification is separate from display name approval and from the green tick: a business can be verified yet not have the verified badge, since the badge depends on additional notability review. Verification establishes trust and is required to scale messaging beyond initial limits.
Completing verification early avoids later bottlenecks when you want to grow volume or apply for the green tick.
Verification unlocks higher messaging limits and advanced features, so completing it early prevents growth from stalling.
Defuser AI guides you through Meta business verification so you can scale messaging limits on your WhatsApp Business API without delays.
Meta's process confirming a company's legitimacy before it can fully use the WhatsApp Business Platform.
Verification unlocks higher messaging limits and advanced features, so completing it early prevents growth from stalling.
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