Glossary
Meta's review of the business name that will appear to customers on a WhatsApp Business API number.
Display name approval is the step where Meta reviews the business name a company wants to show on its WhatsApp Business API account. This is the name customers see in their chat list and conversation header, so it must accurately represent the business and follow Meta's display name guidelines.
The name generally must match the brand, avoid misleading terms, and comply with formatting rules. Approval is required before the number can send messages, and a rejected name must be revised and resubmitted.
An approved display name is a prerequisite for, but separate from, the green tick — the name shows once approved, while the verified badge depends on additional notability review.
Customers see your display name on every message, and approval is required to go live — a clear, compliant name builds instant recognition.
Defuser AI walks you through display name submission and approval as part of onboarding to the WhatsApp Business API.
Meta's review of the business name that will appear to customers on a WhatsApp Business API number.
Customers see your display name on every message, and approval is required to go live — a clear, compliant name builds instant recognition.
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