Glossary
A WhatsApp business account that Meta has verified as authentic, shown with the green tick.
An Official Business Account (OBA) is a WhatsApp business account that Meta has recognized as a notable, authentic brand and awarded the green tick badge. The OBA status assures customers that the account genuinely belongs to the brand it claims to represent.
OBA status is granted based on a brand's notability and reputation across reputable sources, not by request or payment alone. Until a business qualifies, its verified display name appears without the badge.
Becoming an OBA boosts trust signals in every conversation, which tends to improve open, reply, and conversion rates because customers feel safe engaging.
OBA status with the green tick maximizes customer trust in every chat, lifting engagement and protecting against impersonation.
Defuser AI helps eligible brands pursue Official Business Account status as they grow on the WhatsApp Business API.
A WhatsApp business account that Meta has verified as authentic, shown with the green tick.
OBA status with the green tick maximizes customer trust in every chat, lifting engagement and protecting against impersonation.
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