Glossary
The Meta entity that holds a business's WhatsApp phone numbers, templates, and messaging settings.
A WhatsApp Business Account, abbreviated WABA, is the container in Meta's systems that represents a business on the WhatsApp Business Platform. It holds one or more registered phone numbers, the business's message templates, its messaging limits and quality data, and its connection to the parent Meta Business account.
Each WABA is tied to a verified business and governs how that business sends and receives messages. A single business can have multiple numbers under one WABA, and providers manage WABAs on behalf of their clients.
Understanding the WABA structure is helpful for organizing numbers, permissions, and templates, and for ensuring you retain ownership when working with a provider.
The WABA is the home of your numbers and templates — knowing how it is structured ensures you keep control of your WhatsApp presence.
Defuser AI provisions and connects your WABA while keeping it under your ownership, the foundation of your WhatsApp Business API.
The Meta entity that holds a business's WhatsApp phone numbers, templates, and messaging settings.
The WABA is the home of your numbers and templates — knowing how it is structured ensures you keep control of your WhatsApp presence.
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