Glossary
The Meta Business settings area where WhatsApp accounts, numbers, and assets are managed.
WhatsApp Business Manager refers to the section of Meta Business Suite and Business Settings where a company manages its WhatsApp Business Account (WABA), phone numbers, display names, message templates, and access permissions. It is the administrative hub that ties WhatsApp into the broader Meta business ecosystem.
From here, businesses and their providers handle business verification, assign roles, monitor account quality and limits, and connect assets like ad accounts and catalogs. It is distinct from the messaging itself, which happens through the API or a provider's tools.
Proper organization in Business Manager is important for security, access control, and keeping verification and assets in order.
Business Manager is where account ownership, verification, and permissions live — control here protects your numbers and templates.
Defuser AI connects to your WhatsApp Business Account in Business Manager during onboarding so you keep ownership of your WhatsApp Business API assets.
The Meta Business settings area where WhatsApp accounts, numbers, and assets are managed.
Business Manager is where account ownership, verification, and permissions live — control here protects your numbers and templates.
Start free in minutes — no code, no credit card. Connect WhatsApp, Instagram, Messenger and TikTok in one platform.
Start for Free →
DEFUSER