Glossary
A Meta-approved partner that resells access to the WhatsApp Business API along with its own software and support.
A Business Solution Provider, or BSP, is a company authorized by Meta to provision and manage WhatsApp Business API accounts for other businesses. BSPs sit between Meta and the end business, handling onboarding, phone number registration, billing, and ongoing technical support.
BSPs typically bundle the raw API with a dashboard, an inbox, chatbot builders, broadcast tools, and analytics so non-technical teams can use WhatsApp without engineering work. Historically, BSPs hosted the On-Premise API; today most operate on top of Meta's Cloud API.
Choosing a BSP affects your pricing markup, feature set, and quality of support, so it is one of the most important decisions when adopting the platform.
Your BSP determines how fast you go live, how much you pay above Meta's fees, and what automation and inbox tools you get out of the box.
Defuser AI is a Meta-Verified BSP-level provider with transparent pricing — see how the WhatsApp Business API setup works with no per-conversation markup games.
A Meta-approved partner that resells access to the WhatsApp Business API along with its own software and support.
Your BSP determines how fast you go live, how much you pay above Meta's fees, and what automation and inbox tools you get out of the box.
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