Glossary
Meta's cloud-hosted version of the WhatsApp Business API, run on Meta's own servers.
The WhatsApp Cloud API is the version of the WhatsApp Business Platform hosted directly by Meta in its cloud. Businesses and providers connect to Meta's endpoints without running or maintaining any messaging servers themselves, which makes onboarding faster and removes hosting overhead.
The Cloud API is now Meta's primary and recommended path, receiving new features first and free hosting from Meta. It contrasts with the older On-Premise API, which businesses or BSPs had to host themselves and which Meta has been deprecating.
Most modern WhatsApp tools, including BSP platforms, are built on the Cloud API for its reliability, scalability, and quicker access to new capabilities.
The Cloud API means faster setup, free Meta hosting, and first access to new features — the modern default for WhatsApp messaging.
Defuser AI is built on Meta's Cloud API, so you get reliable, up-to-date messaging without managing any servers on your WhatsApp Business API account.
Meta's cloud-hosted version of the WhatsApp Business API, run on Meta's own servers.
The Cloud API means faster setup, free Meta hosting, and first access to new features — the modern default for WhatsApp messaging.
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