Glossary
Meta's verified badge marking a business as an authentic Official Business Account on WhatsApp.
The green tick is the checkmark Meta awards to an Official Business Account (OBA) on WhatsApp. It appears next to the business name in chats and confirms to customers that the account is the genuine, verified brand rather than an impersonator.
Verification is granted by Meta based on the brand's notability and presence across reputable news and media sources, not simply by paying or completing setup. Most businesses first appear with a display name and a grey indicator before they qualify for the green tick.
The badge increases trust, click-through, and reply rates because customers know they are talking to the real company.
The green tick signals authenticity, raising customer trust and engagement while protecting your brand from impersonation.
Defuser AI is Meta-Verified and guides you through display name approval and Official Business Account steps as part of getting onto the WhatsApp Business API.
Meta's verified badge marking a business as an authentic Official Business Account on WhatsApp.
The green tick signals authenticity, raising customer trust and engagement while protecting your brand from impersonation.
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