Guide
Instagram doesn't let you own your audience — email does. Here's how to grow your list straight from DMs and comments.
Create an incentive — a discount, guide or early access — that people get in exchange for their email.
Set a keyword so commenters get a DM offering the incentive in exchange for their email.
Add an email-collection step in your flow so the DM captures the address conversationally.
Send the promised incentive immediately so people feel the value of sharing their email.
Connect your email platform so new subscribers flow in automatically and get your welcome series.
Follow up with broadcasts and email so the list you built keeps converting over time.
Yes. Defuser AI's email-collection step captures addresses right in the conversation, no external form needed.
Yes. Connect your email platform and new subscribers from Instagram flow in automatically.
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