Meta Guide

How to Collect Feedback on WhatsApp

Feedback surveys get far higher response rates in chat than over email. Here is how to gather reviews and ratings on WhatsApp.

How it works

Step by step

1

Pick the right trigger

Send the survey after a purchase, delivery, or support resolution while the experience is fresh.

2

Keep it short

Ask one or two quick questions, like a rating and an open comment, to maximize completion.

3

Use buttons for ratings

Add quick-reply buttons so customers can answer in a single tap.

Features

More steps

Route detractors to support

Send low ratings to an agent to resolve issues, and invite happy customers to leave a public review.

Store and act on results

Save responses to your CRM and act on trends to improve products and service.

Do it free with Defuser →
FAQ

Frequently Asked Questions

Why is WhatsApp better for surveys than email?

Higher open rates, instant delivery, and one-tap button answers usually lead to far more completed responses than email surveys.

When should I send a feedback request?

Shortly after a key moment such as delivery or a resolved ticket, while the customer still clearly remembers the experience.

TC
Written by Tabarak Ur Rehman ChaudhryFounder & CEO, Defuser AI · View profile
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