Guide
Opt-ins are the legal and quality foundation of WhatsApp marketing. Here is how to collect consent the right way so you can message customers safely.
Tell people exactly what they will receive, such as order updates, offers, or support, so consent is informed.
Capture consent at checkout, on forms, via click-to-WhatsApp ads, on your website, and through QR codes.
Include a clear statement and, where required, an unchecked box so the user actively agrees to WhatsApp messages.
Store when, where, and how each contact opted in so you can demonstrate compliance if asked.
Make it easy to stop messages and process opt-outs immediately to protect your quality rating and trust.
Yes. Meta requires opt-in before businesses message users, and skipping it leads to blocks, a falling quality rating, and possible bans.
A clear, affirmative action where the user agrees to receive WhatsApp messages from you, with a record of when and how consent was given.
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