Guide
Reels get the reach; DMs get the conversion. Here's how to turn reel viewers into conversations instead of losing them to the scroll.
Tell viewers exactly what to do — "comment WORD to get the link" — in the caption, on-screen text and voiceover.
Apply a keyword automation to the reel so commenters instantly receive the promised DM.
Make the DM lead with the link, offer or answer they came for, then continue the conversation.
Ask a quick question and collect contact details so the reel produces real leads.
Send buyers to a checkout link and leads to your team or a nurture sequence.
Use analytics to see which reels drive the most DMs and create more like them.
Add a comment-to-DM keyword and ask viewers to comment it. They get an instant DM and you start a conversation that can convert.
In the caption, on-screen text and voiceover — the more places you mention it, the more comments and DMs you'll get.
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