Guide
Instagram is full of high-intent followers — the trick is capturing them before they scroll away. Here's how to turn engagement into leads.
Offer something worth a DM — a guide, discount, checklist or free consult — that people unlock by commenting or messaging a keyword.
Set a keyword so commenters get an automatic DM with the offer, then start a conversation from there.
Use a short flow or Talksy to ask a couple of questions and figure out who's a real fit before handing off.
Add an email or phone capture step inside the DM so you own the lead beyond Instagram.
Send qualified leads straight to a salesperson via the unified inbox or your connected CRM.
Follow up with people who went quiet using broadcasts or scheduled messages to keep the lead warm.
Comment-to-DM. Ask people to comment a keyword, then automatically DM them the offer and capture their details in the conversation.
Yes. Defuser AI can pass captured leads to connected tools so they land in your CRM or sales pipeline automatically.
Start free in minutes — no code, no credit card. Connect WhatsApp, Instagram, Messenger and TikTok in one platform.
Start for Free →
DEFUSER