Guide
Your quality rating controls how many people you can message and protects your number. Here is how to keep it green and recover if it drops.
The rating is driven by how recipients react, especially blocks and reports, over a rolling period.
Sending to people who did not consent is the fastest way to trigger blocks and a falling rating.
Segment and personalize so each message matches what the recipient expects and wants.
Limit frequency so customers do not feel spammed and reach for the block button.
If the rating falls, pause campaigns, review which templates caused issues, and fix targeting before resuming.
It signals low message quality from frequent blocks or reports and can lower your messaging limit. Improving relevance and targeting can restore it over time.
It is based on recent recipient feedback, so consistently good behavior over the following days can move it back up. There is no instant reset.
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