Guide
Messaging tiers cap how many business-initiated conversations you can start daily. Here is how to climb the tiers safely.
Complete Meta business verification, which is required to move beyond the lowest messaging tier.
Maintain a healthy quality rating, since limits only increase when quality holds up.
Steadily message opted-in users so Meta can evaluate your volume and grow your tier.
Increase volume in steps rather than spiking, which protects quality during growth.
Track your current limit in the dashboard and plan campaigns within it until you scale up.
Tiers cap how many unique customers you can start conversations with in a rolling 24 hours. They rise as you verify, send consistently, and keep quality high.
Usually because business verification is incomplete, your quality rating is low, or you have not built consistent, healthy sending volume yet.
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