Guide
Broadcasts let you message many opted-in customers at once with approved templates. Here is how to run a compliant broadcast on the Business API.
Only broadcast to people who gave consent to receive messages. Import or segment your audience inside your WhatsApp platform.
Select or create a Marketing-category template that matches your offer. Broadcasts to people outside an open conversation window require approved templates.
Split contacts by behavior, location, or purchase history so each group gets a relevant message instead of one generic blast.
Map fields like first name and last order into template variables to make each message feel one-to-one rather than mass-sent.
Pick a send time, run a small test first, then launch. Stagger large sends if needed to protect deliverability.
Track delivered, read, and reply rates, then route replies into your inbox so your team can convert interested customers.
The free app's broadcast lists only reach contacts who saved your number and cap at a small size. The Business API broadcasts to any opted-in customer at scale with templates and analytics.
Not if you message only opted-in users, use approved templates, and keep your quality rating healthy. Sending to people who did not consent leads to blocks and bans.
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