Guide
Click-to-DM ads send people straight into a conversation instead of a landing page. Here's how to pair them with automation that converts.
Build a campaign with the messaging objective and choose Instagram Direct as the destination.
Make sure your Instagram account is linked so the conversation gets picked up by automation the moment someone clicks.
Design the first message that greets ad clickers and matches the offer they tapped on.
Add steps to ask qualifying questions and collect contact details so every ad click becomes a usable lead.
Send hot prospects to your team or a checkout link so the ad spend turns into revenue.
Track which ads start the best conversations and shift budget toward the ones that convert.
A DM starts a two-way conversation where you can answer questions and capture leads instantly, which often converts better than a one-way landing page.
Yes. Once your account is connected, Defuser AI greets the clicker and runs your flow automatically.
Start free in minutes — no code, no credit card. Connect WhatsApp, Instagram, Messenger and TikTok in one platform.
Start for Free →
DEFUSER