Meta Guide

How to Set Up Click-to-Messenger Ads

Click-to-Messenger ads open a chat on your Facebook Page the moment someone taps. Here's how to back them with a bot that qualifies and converts.

How it works

Step by step

1

Build the messaging campaign

In Meta Ads Manager, choose the messaging objective and set Messenger as the destination.

2

Connect your Page to Defuser AI

Link your Facebook Page so the chat is handled by automation as soon as someone clicks the ad.

3

Design the greeting flow

Write the first message that matches the ad's promise and gives the clicker an obvious next step.

Features

More steps

Qualify the lead

Add questions to filter serious prospects and route them appropriately.

Capture and hand off

Collect contact details and send qualified leads to your team or CRM.

Optimize on performance

Review which ads produce the best conversations and reinvest in the winners.

Do it free with Defuser →
FAQ

Frequently Asked Questions

Can a bot handle Messenger ad replies automatically?

Yes. Once your Page is connected, Defuser AI greets every ad clicker and runs your qualification flow without manual work.

Where do the leads from Messenger ads go?

Captured leads can be routed to your unified inbox and pushed to a connected CRM for follow-up.

TC
Written by Tabarak Ur Rehman ChaudhryFounder & CEO, Defuser AI · View profile
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