Guide
Keyword triggers are the engine behind comment-to-DM and auto-replies. Here's how to set them up so the right message fires every time.
Pick what the keyword should do — send a DM, post a reply, start a flow — before choosing the word.
Use short, easy words like "SHOP", "INFO" or "YES" that people can type without thinking.
Decide whether the trigger needs an exact match or fires on any comment containing the word, to avoid misfires.
Craft the message or flow that fires, making sure it delivers exactly what the keyword promised.
Tell people what to comment in your caption, on-screen text and voiceover so they actually use it.
Trigger it yourself, check the response, and adjust the matching rules if the wrong comments fire it.
Partial matching catches more comments but can misfire; exact matching is precise. Choose based on how clearly you can promote the keyword.
Yes. You can set several keywords on the same post, each firing a different DM or flow.
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