Guide
Compliance protects your number, quality rating, and customer trust. Here is how to follow WhatsApp's Business and Commerce policies.
Only message users who opted in, and process opt-outs immediately to avoid blocks and policy violations.
Match each template to Authentication, Utility, or Marketing accurately so you do not send promos under a Utility label.
Do not send content banned by the Commerce and Business policies, such as restricted goods or misleading claims.
Keep messages relevant and welcome so users do not block or report you, which lowers your rating and limits.
Handle personal data lawfully under regulations like GDPR, with clear privacy notices and proper storage.
Consequences range from template rejections and a lower quality rating to messaging limits and, for serious or repeated issues, a number ban.
It is a measure of how recipients react to your messages. Frequent blocks and reports lower it, which can reduce how many people you can message per day.
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