Guide
If you can't measure your automation, you can't improve it. Here's how to track what your Instagram flows actually deliver.
Pick the metrics that matter — DMs started, leads captured, links clicked, sales closed — before you read the numbers.
Open Defuser AI's analytics to see how your comment-to-DM, auto-reply and flow automations are performing.
Look at each flow individually so you know which keywords and campaigns drive results.
Follow the path from trigger to capture to conversion to find where people drop off.
Benchmark week over week so you can tell whether changes actually helped.
Double down on top performers, fix weak steps, and retire automations that don't earn their place.
Focus on DMs started, leads captured, link clicks and conversions, plus where people drop off in each flow.
Yes. Analytics break results down per automation so you can tell which keywords and flows are pulling their weight.
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