Fashion & Apparel
Automatically sends a direct message to anyone who comments a keyword on your Instagram or Facebook post. Built for clothing, footwear & accessories brands.
Fashion brands use WhatsApp to recover carts, share new drops, handle sizing and returns, and turn Instagram interest into sales.
Automatically sends a direct message to anyone who comments a keyword on your Instagram or Facebook post. Converts post engagement into direct conversations and leads, automatically and at scale.
Choose a post and a keyword that, when commented, starts the automation.
When someone comments the keyword, Defuser instantly sends them a DM with your offer or link.
The DM opens a conversation where Talksy or a flow captures the lead or drives a sale.
Defuser supports Comment-to-DM automation for Instagram and Facebook, turning public comments into private conversations you can follow up on.
Yes. The automation can post a public reply to the comment and send the DM at the same time, so other viewers also see you're responsive.
No. Defuser automates Instagram and Messenger too, including turning comments and story replies into DMs, all in one unified inbox. You capture interest on Instagram and convert it on whichever channel the customer prefers, including WhatsApp for checkout and support.
Start free in minutes — no code, no credit card. Connect WhatsApp, Instagram, Messenger and TikTok in one platform.
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