Meta Insurance

Broadcast Campaigns for Insurance on WhatsApp

Sends targeted promotional or announcement messages to segments of your opted-in WhatsApp contacts at once. Built for insurers, brokers & agents.

🎉 Monsoon Sale is live! Flat 30% off all rainwear this weekend only. Shop now 👇
Do you have kids' raincoats?
Yes! Kids' raincoats are included in the 30% off. Here's the collection 🧥

Why insurance teams automate broadcast campaigns

Insurers use WhatsApp to capture leads, quote and renew policies, and guide customers through claims on a channel they actually open.

Sends targeted promotional or announcement messages to segments of your opted-in WhatsApp contacts at once. Reaches your audience directly in their inbox with open and read rates email rarely matches.

How it works

How it works

1

Build the segment

Filter your opted-in contacts by tags, behaviour, or past purchases.

2

Compose the broadcast

Create a Marketing template with images, buttons, and a clear offer or announcement.

3

Send and measure

Broadcast to the segment and track delivery, reads, and replies in Platform Analytics.

What insurance businesses gain

  • Lead capture and qualification for quotes from ads and web
  • Automated renewal and premium-due reminders that reduce lapses
  • Guided flows for claims intake and document collection
  • Instant answers to common coverage and process questions
Use cases

More Insurance automations

Lead GenerationLead QualificationPayment RemindersClick-to-WhatsApp AdsCustomer SupportBroadcast CampaignsOTP Authentication
Start for Free →
FAQ

Frequently Asked Questions

Can I broadcast to anyone with a phone number?

No — WhatsApp requires recipients to have opted in. Defuser helps you collect and manage opt-ins so your broadcasts stay compliant and avoid quality-rating penalties.

Can I segment who receives a broadcast?

Yes. Send to specific segments based on tags, purchase history, or behaviour, so each campaign reaches the most relevant audience instead of your whole list.

Insurance decisions are complex — can automation really help?

Automation handles the parts that are repeatable: capturing and qualifying leads, sending reminders, collecting documents, and answering common questions. Your advisors still own the consultative selling and complex cases, but they reach prospects faster and waste less time on admin.

TC
Written by Tabarak Ur Rehman ChaudhryFounder & CEO, Defuser AI · View profile
Keep exploring

Related solutions

Turn every conversation into revenue

Start free in minutes — no code, no credit card. Connect WhatsApp, Instagram, Messenger and TikTok in one platform.

Start for Free →