Meta Glossary

What is Customer Satisfaction Score (CSAT)?

A metric measuring how satisfied customers are with a service or interaction.

Customer satisfaction score (CSAT) gauges how happy customers are, usually via a short post-interaction survey asking them to rate their experience. It is averaged into a percentage or score that tracks service quality over time.

CSAT is immediate and specific — it reflects how a particular interaction felt. It complements broader loyalty metrics and flags where service is strong or slipping.

Collecting CSAT in chat right after a resolution captures honest, in-the-moment feedback with high response rates.

Why it matters

CSAT gives a direct read on service quality so you can fix problems before they cause churn.

How it works with Defuser AI

Defuser AI can send CSAT surveys automatically after a chat resolves — see the unified inbox.

FAQ

Frequently Asked Questions

What does Customer Satisfaction Score (CSAT) mean?

A metric measuring how satisfied customers are with a service or interaction.

Is Customer Satisfaction Score (CSAT) relevant to WhatsApp automation?

CSAT gives a direct read on service quality so you can fix problems before they cause churn.

TC
Written by Tabarak Ur Rehman ChaudhryFounder & CEO, Defuser AI · View profile
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