Glossary
A system for collecting customer feedback and acting on it to improve continuously.
A feedback loop is the cycle of gathering input from customers, analysing it, making changes, and then measuring whether those changes helped. It turns customer voices into a driver of ongoing improvement.
Closing the loop matters: collecting feedback without acting on it erodes trust, while visibly responding to it builds loyalty. The loop should be continuous, not a one-off survey.
Chat is an efficient feedback channel because it's conversational, immediate, and easy for customers to use.
A working feedback loop turns customer insight into continuous improvement and shows customers they're heard.
Defuser AI collects feedback in chat and routes it to your team to act on — see the unified inbox.
A system for collecting customer feedback and acting on it to improve continuously.
A working feedback loop turns customer insight into continuous improvement and shows customers they're heard.
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