Glossary
A per-template health score reflecting how recipients respond to that specific message template.
The template quality rating is a score Meta assigns to each individual message template — shown as Green (high), Yellow (medium), or Red (low) — based on recent recipient feedback like blocks and reports tied to messages using that template. It is distinct from the overall phone number quality rating.
If a template's quality drops too far, Meta may pause it, preventing further sends until it improves or is revised. This protects users from low-value or unwanted content delivered through a specific template.
Monitoring template quality lets businesses spot and fix underperforming messages before they harm the number's broader reputation.
A poorly rated template can be paused by Meta, so watching template quality protects both your campaigns and your number's reputation.
Defuser AI surfaces template quality so you can refine or replace weak templates before they stall on your WhatsApp Business API.
A per-template health score reflecting how recipients respond to that specific message template.
A poorly rated template can be paused by Meta, so watching template quality protects both your campaigns and your number's reputation.
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