Glossary
Meta's safeguard that gradually releases a new marketing template to gauge recipient response.
Template pacing is a mechanism Meta uses to protect users from poorly received marketing messages. When a new or updated marketing template is first sent in volume, Meta may deliver it to a portion of recipients first and monitor early feedback before allowing the full send.
If early signals are positive, the rest of the messages go out; if recipients react badly through blocks or reports, the template may be paused. This effectively tests a template's reception before it can damage the number's quality at scale.
Understanding pacing helps marketers interpret why a large send might not go out all at once and reinforces the value of well-targeted, relevant content.
Pacing means a weak template is caught early, so writing relevant, well-targeted marketing messages keeps your big sends flowing.
Defuser AI helps you craft relevant, segmented templates that pass pacing and reach your full audience on the WhatsApp Business API.
Meta's safeguard that gradually releases a new marketing template to gauge recipient response.
Pacing means a weak template is caught early, so writing relevant, well-targeted marketing messages keeps your big sends flowing.
Start free in minutes — no code, no credit card. Connect WhatsApp, Instagram, Messenger and TikTok in one platform.
Start for Free →
DEFUSER