Glossary
An automated message tied to a specific user action, like an order confirmation or receipt.
A transactional message is triggered by a customer's own action or account event — placing an order, resetting a password, booking an appointment. Unlike promotional messages, it delivers expected, requested information.
Because they are anticipated and relevant, transactional messages enjoy very high open and engagement rates. They include confirmations, receipts, shipping notices, reminders, and authentication codes.
They are the backbone of a trustworthy customer experience: timely, accurate, and useful.
Transactional messages are expected and trusted, making them the highest-engagement communications a business sends.
Defuser AI automates transactional updates like confirmations and shipping notices — see WhatsApp notifications.
An automated message tied to a specific user action, like an order confirmation or receipt.
Transactional messages are expected and trusted, making them the highest-engagement communications a business sends.
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