Glossary
A floating chat button on a website that opens a WhatsApp conversation with the business.
A WhatsApp chat widget is a clickable button, usually floating in a corner of a website, that opens a WhatsApp conversation with the business when clicked. It typically uses a click-to-chat link under the hood and can include a greeting prompt or a short pre-filled message.
The widget converts website visitors into WhatsApp conversations, capturing leads who prefer chat over forms or phone calls. Because the conversation continues on the visitor's own phone, the relationship persists beyond the single website visit.
Adding a widget is one of the simplest ways to turn anonymous web traffic into identified, contactable WhatsApp leads.
A chat widget converts website visitors into WhatsApp leads you can keep messaging, outperforming static contact forms.
Defuser AI provides a website chat widget that drops visitors into an automated WhatsApp conversation on your WhatsApp Business API.
A floating chat button on a website that opens a WhatsApp conversation with the business.
A chat widget converts website visitors into WhatsApp leads you can keep messaging, outperforming static contact forms.
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