Guide
A DM funnel guides a follower from a comment to a sale, all inside the inbox. Here's how to design one that converts on autopilot.
Sketch the path: trigger, qualify, offer, capture, close — so every message moves the conversation forward.
Use comment-to-DM, story replies or ads to start the funnel with people who show intent.
Ask a couple of questions so you route serious prospects differently from browsers.
Present your product, booking or lead magnet at the right moment with a clear call to action.
Collect an email or phone number so you keep the lead even if they don't buy today.
Send a checkout link to hot leads and add the rest to a follow-up sequence.
Usually a comment-to-DM keyword, a story reply, or a click-to-DM ad — any action where the follower signals intent.
Mostly. Flows and Talksy handle the conversation, and you only step in for complex or high-value cases.
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