Guide
Comment-to-DM is the cleanest way to promote a limited offer and capture everyone who wants it. Here's how to run the campaign.
Decide the deal and the single keyword people comment to claim it, like "DEAL" or "SAVE".
Write the DM that sends the discount code or link the moment someone comments.
Mention the deadline or limited stock in both the post and the DM to drive faster action.
Collect an email so you can re-engage claimers even after the offer ends.
Push the keyword in your feed post, reel, stories and bio to maximize comments.
Broadcast a reminder to everyone who claimed but didn't buy before the deal closes.
It captures everyone interested in one motion — they comment, get the offer instantly, and enter a conversation you can follow up.
Yes. Capture their email or keep the conversation open, then broadcast a reminder before the deal ends.
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