Guide
Winning back lapsed customers costs less than finding new ones. Here is how to run re-engagement campaigns on WhatsApp.
Find contacts who have not bought or engaged in a while using your CRM or store data.
Only message people who consented and have not opted out to stay compliant.
Offer a relevant update, recommendation, or incentive that fits why they left.
Send via approved Marketing templates with personalization for each segment.
Hand engaged replies to a bot or agent to close the sale or rebooking.
Segment by last purchase or last interaction date in your CRM or store, then target those who lapsed but still have valid opt-in.
Relevance beats discount depth. A tailored recommendation or a modest, time-bound incentive tied to their past behavior tends to perform well.
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