Guide
Click-to-WhatsApp ads send people from Facebook or Instagram straight into a chat with your business. Here is how to set them up and convert the leads.
Choose a messaging or engagement objective and select WhatsApp as the destination for the ad's click action.
Link the WhatsApp Business account so clicks open a chat with the correct number.
Prepare an automated greeting and qualifying questions so every new chat is captured and routed instantly.
Define your audience and write ad copy that promises a clear reason to start a chat, like a quote or discount.
Save each lead to your CRM, qualify with a bot, and follow up so paid clicks turn into sales.
Starting the chat counts as the user initiating contact, which opens a service window. Get explicit opt-in if you later want to send marketing templates outside that window.
Track ad clicks and cost in Meta Ads Manager, then track conversations, qualified leads, and sales in your WhatsApp platform and CRM.
Start free in minutes — no code, no credit card. Connect WhatsApp, Instagram, Messenger and TikTok in one platform.
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