Meta Guide

How to Set Up an Instagram Quiz in DMs

A DM quiz boosts engagement and recommends the right product while capturing leads. Here's how to build one with no code.

How it works

Step by step

1

Decide the quiz goal

Choose what the quiz does — recommend a product, segment an audience, or qualify a lead — so the questions have a purpose.

2

Write the questions

Keep it to a few simple, fun questions that move toward a useful result.

3

Build it in the Flow Builder

Create the quiz as a branching flow where each answer leads to the next question.

Features

More steps

Deliver a personalized result

Match the answers to a recommendation or outcome that feels tailored to the person.

Capture the lead

Ask for an email to send the result so the quiz grows your list.

Promote the quiz

Use comment-to-DM and stories to drive people into the quiz from your content.

Do it free with Defuser →
FAQ

Frequently Asked Questions

Can a DM quiz recommend products automatically?

Yes. Each answer routes the person down a branch that ends in a tailored product recommendation.

How do quizzes help capture leads?

Asking for an email to deliver the result turns engaged quiz-takers into subscribers you can follow up with.

TC
Written by Tabarak Ur Rehman ChaudhryFounder & CEO, Defuser AI · View profile
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