Meta E-Commerce

Broadcast Campaigns for E-Commerce on WhatsApp

Sends targeted promotional or announcement messages to segments of your opted-in WhatsApp contacts at once. Built for online stores & D2C brands.

🎉 Monsoon Sale is live! Flat 30% off all rainwear this weekend only. Shop now 👇
Do you have kids' raincoats?
Yes! Kids' raincoats are included in the 30% off. Here's the collection 🧥

Why e-commerce teams automate broadcast campaigns

Online stores use WhatsApp to recover abandoned carts, confirm orders, and answer product questions on the channel customers already check daily.

Sends targeted promotional or announcement messages to segments of your opted-in WhatsApp contacts at once. Reaches your audience directly in their inbox with open and read rates email rarely matches.

How it works

How it works

1

Build the segment

Filter your opted-in contacts by tags, behaviour, or past purchases.

2

Compose the broadcast

Create a Marketing template with images, buttons, and a clear offer or announcement.

3

Send and measure

Broadcast to the segment and track delivery, reads, and replies in Platform Analytics.

What e-commerce businesses gain

  • Automated cart-recovery sequences that reach buyers on WhatsApp instead of email
  • Self-serve order tracking and shipping updates that cut repetitive support tickets
  • A shoppable product catalog customers can browse and order inside the chat
  • A unified inbox where agents handle WhatsApp, Instagram, and Messenger together
Use cases

More E-Commerce automations

Abandoned Cart RecoveryOrder TrackingOrder ConfirmationProduct CatalogUpsell & Cross-SellRe-EngagementCOD ConfirmationOTP AuthenticationCustomer SupportFeedback CollectionBroadcast CampaignsNewsletter Subscriptions
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FAQ

Frequently Asked Questions

Can I broadcast to anyone with a phone number?

No — WhatsApp requires recipients to have opted in. Defuser helps you collect and manage opt-ins so your broadcasts stay compliant and avoid quality-rating penalties.

Can I segment who receives a broadcast?

Yes. Send to specific segments based on tags, purchase history, or behaviour, so each campaign reaches the most relevant audience instead of your whole list.

We already send abandoned-cart emails — why add WhatsApp?

Email open rates keep falling and many reminders never get seen. WhatsApp messages are opened far more reliably and let the customer reply or pay with one tap, so the same abandoned cart gets a second, higher-visibility chance to convert.

TC
Written by Tabarak Ur Rehman ChaudhryFounder & CEO, Defuser AI · View profile
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