Meta E-Commerce

Feedback Collection for E-Commerce on WhatsApp

Asks customers for ratings, reviews, or quick feedback over WhatsApp after a purchase or service. Built for online stores & D2C brands.

Hi Maria! How was your dinner with us last night? Reply 1–5 (5 = loved it) ⭐
5
Wonderful! 🎉 Would you share that on Google? Here's the link — it really helps us.

Why e-commerce teams automate feedback collection

Online stores use WhatsApp to recover abandoned carts, confirm orders, and answer product questions on the channel customers already check daily.

Asks customers for ratings, reviews, or quick feedback over WhatsApp after a purchase or service. Captures feedback while the experience is fresh, with far higher response rates than email surveys.

How it works

How it works

1

Trigger after the event

Once an order is delivered or a service is completed, Defuser starts a feedback flow.

2

Ask a simple question

The customer rates their experience or answers a short survey directly in chat.

3

Act on the answer

Happy customers are pointed to a public review; unhappy ones are routed to your team to recover.

What e-commerce businesses gain

  • Automated cart-recovery sequences that reach buyers on WhatsApp instead of email
  • Self-serve order tracking and shipping updates that cut repetitive support tickets
  • A shoppable product catalog customers can browse and order inside the chat
  • A unified inbox where agents handle WhatsApp, Instagram, and Messenger together
Use cases

More E-Commerce automations

Abandoned Cart RecoveryOrder TrackingOrder ConfirmationProduct CatalogUpsell & Cross-SellRe-EngagementCOD ConfirmationOTP AuthenticationCustomer SupportFeedback CollectionBroadcast CampaignsNewsletter Subscriptions
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FAQ

Frequently Asked Questions

Can I route unhappy customers differently?

Yes. The flow can branch on the rating — low scores trigger a recovery message and an agent handoff, while high scores get a review request.

Why is WhatsApp feedback better than email?

Customers read and reply to WhatsApp far more often than survey emails, and the conversational format makes a quick rating effortless, lifting response rates.

We already send abandoned-cart emails — why add WhatsApp?

Email open rates keep falling and many reminders never get seen. WhatsApp messages are opened far more reliably and let the customer reply or pay with one tap, so the same abandoned cart gets a second, higher-visibility chance to convert.

TC
Written by Tabarak Ur Rehman ChaudhryFounder & CEO, Defuser AI · View profile
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