Meta Fashion & Apparel

Broadcast Campaigns for Fashion & Apparel on WhatsApp

Sends targeted promotional or announcement messages to segments of your opted-in WhatsApp contacts at once. Built for clothing, footwear & accessories brands.

🎉 Monsoon Sale is live! Flat 30% off all rainwear this weekend only. Shop now 👇
Do you have kids' raincoats?
Yes! Kids' raincoats are included in the 30% off. Here's the collection 🧥

Why fashion & apparel teams automate broadcast campaigns

Fashion brands use WhatsApp to recover carts, share new drops, handle sizing and returns, and turn Instagram interest into sales.

Sends targeted promotional or announcement messages to segments of your opted-in WhatsApp contacts at once. Reaches your audience directly in their inbox with open and read rates email rarely matches.

How it works

How it works

1

Build the segment

Filter your opted-in contacts by tags, behaviour, or past purchases.

2

Compose the broadcast

Create a Marketing template with images, buttons, and a clear offer or announcement.

3

Send and measure

Broadcast to the segment and track delivery, reads, and replies in Platform Analytics.

What fashion & apparel businesses gain

  • Cart-recovery messages that address sizing and shipping doubts
  • A shoppable catalog with new drops and bestsellers in chat
  • Smoother returns and exchange handling
  • Instagram comment- and story-to-DM flows that turn interest into sales
Use cases

More Fashion & Apparel automations

Abandoned Cart RecoveryProduct CatalogComment-to-DMStory Reply to DMReturns & RefundsBroadcast CampaignsOrder TrackingOrder ConfirmationCOD ConfirmationNewsletter SubscriptionsRe-EngagementShipping Updates
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FAQ

Frequently Asked Questions

Can I broadcast to anyone with a phone number?

No — WhatsApp requires recipients to have opted in. Defuser helps you collect and manage opt-ins so your broadcasts stay compliant and avoid quality-rating penalties.

Can I segment who receives a broadcast?

Yes. Send to specific segments based on tags, purchase history, or behaviour, so each campaign reaches the most relevant audience instead of your whole list.

Our growth comes from Instagram — does this only do WhatsApp?

No. Defuser automates Instagram and Messenger too, including turning comments and story replies into DMs, all in one unified inbox. You capture interest on Instagram and convert it on whichever channel the customer prefers, including WhatsApp for checkout and support.

TC
Written by Tabarak Ur Rehman ChaudhryFounder & CEO, Defuser AI · View profile
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