Marketing templates
Ready-to-use abandoned cart recovery templates for WhatsApp — copy, personalize and automate with Defuser AI.
Automatically messages shoppers who added items but didn't check out, reminding them of their cart and linking them straight back to complete the order. Turns silent drop-offs into completed sales by reaching shoppers on the app they already check every day.
Example message:
Hi Sara! You left the Linen Midi Dress in your cart. Still want it? Tap to finish checkout 👉
Defuser's native Shopify integration picks up the cart event and the customer's WhatsApp opt-in.
A Marketing-category template fires after a set delay, showing the exact products left behind with a checkout link.
If there's no response, a second nudge or discount goes out, and Talksy answers any questions in the chat.
Templates are step one. With Talksy and the no-code flow builder, Defuser fills variables from your store or CRM and sends at the right moment. Marketing templates require Meta approval — we submit them for you.
You set the delay in the Custom Flow Builder — common choices are 30 minutes, 1 hour, or 24 hours. You can also add a second follow-up message later in the same flow.
The native Shopify integration is the simplest setup, but you can also trigger recovery flows from other platforms via Zapier, Make, or the API by passing the cart and customer details to Defuser.
Marketing templates that start a conversation must be approved by Meta. Defuser submits them for you.
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