Glossary
Assigning a numeric value to leads based on fit and behaviour to rank their sales-readiness.
Lead scoring assigns points to each lead based on attributes (like company size or role) and behaviours (like clicking a link, replying, or visiting a pricing page). The higher the score, the more sales-ready the lead.
Scoring lets teams prioritise objectively rather than relying on gut feel. Once a lead crosses a threshold, it can be auto-routed to a salesperson or pushed into a closing sequence.
Effective scoring models are tuned over time using data on which scored leads actually converted.
Scoring tells your team which leads to call first, maximising the return on limited sales time.
Defuser AI tracks engagement that feeds lead scoring and prioritisation — see lead generation.
Assigning a numeric value to leads based on fit and behaviour to rank their sales-readiness.
Scoring tells your team which leads to call first, maximising the return on limited sales time.
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