Glossary
The maximum rate at which a number can send and process WhatsApp messages.
Messaging throughput is the volume of messages a WhatsApp Business number can send and receive per second on the Cloud API. Meta sets a default throughput and can increase it for accounts in good standing, enabling very large sends to complete quickly.
Throughput differs from messaging limits: limits govern how many unique new conversations you can start per day, while throughput governs the speed of sending. For time-sensitive campaigns — flash sales, event reminders — high throughput ensures messages reach everyone within the relevant window.
Providers manage throughput on your behalf, optimizing send speed while staying within Meta's constraints.
Throughput determines how fast a campaign reaches everyone, which matters for time-sensitive sends like flash sales and event reminders.
Defuser AI sends at optimized throughput so time-critical broadcasts land on time across your WhatsApp Business API.
The maximum rate at which a number can send and process WhatsApp messages.
Throughput determines how fast a campaign reaches everyone, which matters for time-sensitive sends like flash sales and event reminders.
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