Glossary
A recurring broadcast of updates, content, or offers sent to subscribers.
A newsletter is a regular message sent to a subscriber base to share news, content, tips, or promotions. Traditionally email-based, newsletters now also run on chat channels like WhatsApp, where open rates tend to be far higher.
The goal of a newsletter is sustained engagement: staying useful and present so subscribers remember and trust the brand over time. Consistency and value keep the list healthy.
Chat newsletters require explicit opt-in and easy opt-out, which keeps the audience genuinely interested.
A newsletter keeps your audience engaged between purchases, building loyalty and repeat business.
Defuser AI runs WhatsApp newsletters with high visibility and easy opt-in — see WhatsApp newsletter.
A recurring broadcast of updates, content, or offers sent to subscribers.
A newsletter keeps your audience engaged between purchases, building loyalty and repeat business.
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