Glossary
A single message sent at once to a large list of opted-in contacts.
A broadcast is a one-to-many message sent simultaneously to many contacts — the messaging equivalent of an email newsletter. It is used for announcements, promotions, restock alerts, and event reminders.
Unlike a drip, a broadcast is a single send rather than a timed sequence. Effective broadcasts are segmented and personalised so recipients feel addressed, not spammed.
On channels like WhatsApp, broadcasts require recipients to have opted in, which keeps deliverability high and complaints low.
Broadcasts reach your whole audience instantly with one message, ideal for time-sensitive offers and updates.
Defuser AI's Broadcasts send personalised, segmented campaigns to opted-in contacts — see WhatsApp broadcast.
A single message sent at once to a large list of opted-in contacts.
Broadcasts reach your whole audience instantly with one message, ideal for time-sensitive offers and updates.
Start free in minutes — no code, no credit card. Connect WhatsApp, Instagram, Messenger and TikTok in one platform.
Start for Free →
DEFUSER